I help turn technical detail into clear, engaging content. Over the past decade, I've worked on shaping complex subjects into stories that resonate. At FEDS, I focus on the mechanics of growth, building the funnels that turn curious visitors into leads, mostly by refusing to use the usual corporate fluff.

Off the clock, I swap the marketing metrics for my camera, my game console, or a classic novel. I’m a firm believer that whether you’re capturing a frame or selling a drone solution, telling a good story is the only thing that truly matters.